Dr. Bella Bello Bitugu

Dr. Bella Bello Bitugu is an educationist, sociologist, developmental and a social entrepreneur. After obtaining his first degree in Ghana, he went to Austria and studied for his Masters and Phd at the University of Innsbruck where he later lectured for 15 years. He created modules in intercultural communication at the University of Krems an der Donau also in Austria, where he facilitated Intercultural Management courses.

Dr Bitugu is an expert in development through sport which uses the strength and power of sport to address development and other societal issues. One of the first black referees in Austria and the first in Tyrol, Dr. Bitugu is involved in issues of racism, globalisation and development.

He also initiates designs and implements projects to address all forms of discrimination and violence in football and sports. He was until April 2012 the European coordinator of Sport for Development projects with FairPlay at the Vienna Institute for International Dialogue and Cooperation.

He was a member of the board of directors of Football Against Racism in Europe until 2011 and still serves on the International Sport Platform Board of George Mason University in the USA. He served as the Ghanaian Fan Ambassador to the FIFA World Cup 2006 in Germany and received the Fair Play Prize on behalf of the fans for his work at the World Cup. During EURO 2008 hosted by Austria and Switzerland, he was the fan embassy coordinator in Innsbruck. In 2010 in Austria, he coordinated the activities of the FIFA World Cup 2010 in South Africa leading to him being awarded the Culture Prize of the City of Innsbruck 2010 and shared the Austrian State Prize for his initiatives during the FIFA World Cup 2010 under the theme Ke Nako. He has consulted for numerous organisations in many European and African countries.

Dr. Bitugu has a passion for positive Change and so decided to return home and joined the process of Change going on in his home country. Thus from April 2012 to August 2013, Dr. Bitugu served as the country manager of Right To Play Ghana, a family of Right To Play International which is the biggest sport for development organisation in the world operating in more than 20 countries.

Since October, 2013 Dr Bitugu is the Director of the Sports Directorate of the University of Ghana, Legon.


Educationist, Sociologist, Developmentalist